PRESS RELEASE 9 SEPTEMBER 2020
Swedish VBN Components AB, known for its extremely wear and heat resistant Vibenite® materials, has appointed Johan Bäckström as its new CEO. Johan Bäckström has held several positions as head of sales and service in previous companies and has a broad experience from managing international B2B and B2G sales, marketing and export of highly advanced technical systems and services. This includes setting up international consortiums, but also establishing sales channels like agents, distributors, and system integrators globally. He holds a Master of Science degree in Engineering Physics from Uppsala University, Sweden.
“I am very pleased to have been afforded the trust as CEO of VBN Components since I have followed VBN’s successful development for many years. VBN is a business with fantastic people, customers and products, that has been awarded many eminent prizes over the years. I look forward to scaling up VBN’s operations and sales towards profitable success,” says Johan Bäckström.
Vibenite® metals are suited for industrial tools and components in demanding applications, so Johan Bäckström’s experience from high-tech companies where quality, internationalisation, and business development are top priorities is right in line with VBN’s future plans to radically transform the traditional industry.